Dot2Dot
Communications
Dot2Dot Communications is a full-service visual communications company that designs, develops, and manages immersive digital signage experiences. When STRATACACHE acquired Dot2Dot, the brand was fragmented and needed its first real unified identity, a consistent look and feel across the entire offering, including both the core Dot2Dot brand and its Ad Manager Connect product. I started with a website overhaul and carried that visual language through social media graphics, print ads, trade show booth backdrops and handouts, and a new sizzle reel.
Skills
Branding
Web Design
Digital Design
Print Design
Motion Graphics
Website Redesign
To complete the website redesign, I worked closely with writers and marketers on content and messaging, then handed off finished designs to developers for the final build. We aimed for a bright, energetic look with a sense of forward movement, reflecting the momentum of the newly unified brand.
Sizzle Reel
This sizzle reel was built entirely from existing assets and stock imagery. I did all the motion design. It was used primarily at trade shows to introduce potential clients to the technology's capabilities and draw attendees toward the booth.