Walkbase
Walkbase turns location data into a clear picture of customer behavior, helping retail, grocery, QSR, banking, and transport businesses optimize store layouts, marketing, and the customer journey. As part of the STRATACACHE family of companies, Walkbase pairs deep customer insight with interactive digital solutions that drive real business impact.
Walkbase needed a brand refresh to match the sophistication of its technology. I developed a clean, modern visual identity, incorporating contour line patterns throughout to echo Walkbase's mapping and pathing technology, a subtle nod to the location-data core of the product.
Skills
Branding
Web Design
Digital Design
Print Design
Motion Graphics
Video Editing
Website Redesign
I led the design of the Walkbase website redesign, working closely with writers and marketers on content and messaging, then handing off finished designs to developers for build. The project included 20+ page designs, landing pages, and email templates. I also extended the new brand across social media campaigns and print layouts for trade show advertising.
Expert Video Series
A series of 30+ videos featuring industry experts explaining the benefits of Walkbase technology, shared across social media. I edited each video and created the accompanying motion graphics.