THREE Insurance
THREE is comprehensive small business insurance that makes three big improvements to the industry standard. Ervin and Smith was tasked with creating a media campaign that would quickly increase conversions after leads began to plateau. This was accomplished through educating business owners on THREE’s unique approach. We created two brand campaigns to run simultaneously. One to explain the unique value proposition and another using hyper-specific targeting to connect with owners in key industries.
Skills
Motion Graphics
Video Editing
60 Second “General” Version
Explainer Video
The team created a great script and storyboard for this one and I helped bring it to life by animating the whole thing in-house. We created a full 60 second version explaining their approach to small business insurance as well as a shortened 30 second version and four, 15 second versions focused on each key piece of their offerings (each in three different aspect ratios).
30 Second “General” (1:1 ratio)
15 Second “Straightforward” (1:1 ratio)
Static social media assets
Risk Campaign
The risk campaign utilized stock footage and motion graphics to show business owners relatable, day-in-the-life content, and help them see how their business could be at risk. Each video was made in multiple formats and aspect ratios for specific platforms.